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Cues & Clues for Improved Business Communications: Steve Clements & Claudia Coplon

Posted on April 27, 2011
http://businessradiox.com/podcasts/Biz%20Rocket%20Radio/BRR_4-27-11_Speak-Write.mp3

Podcast: Download

Steve Clements, an award-winning producer, writer and director in broadcast, video and industry, is both executive presentation trainer and academic professor.

Through the Atlanta-based Executive Speak/Write, co-owned with his wife Claudia Coplon, Steve customizes training and coaching programs that enable professionals to maximize oral presentation skills for interactions with peers, stakeholders and the media. 

Prior to arriving in Georgia, Steve produced over 3,000 national television broadcasts. In these roles, Steve trained experts to greet national audiences, including Parade Magazine medical editor Dr. Isadore Rosenfeld, chef Wolfgang Puck, fitness guru Richard Simmons, and talk show hosts Bob Goen and Pat Sajak; produced Hour Magazine with Gary Collins, the new Mickey Mouse Club for Disney, Body by Jake and others; and wrote for Welcome Back, Kotter; Three’s Company and Dinah Shore.

Since 1999, he has also sat as Cree-Walker Distinguished Professor of Television & Communications at Augusta State University (part of the University System of Georgia).

For 35 years, Claudia Coplon has developed strategic communications that effectively convey a company’s message. Today, she uses her expertise gained as a writer and public relations consultant to train professionals in generating concise, relationship-building written communications. 



As president of her Atlanta-based Executive Speak/Write, she customizes training programs to help employees, managers and executives overcome life-long phobias and poor writing habits. Her non-threatening, humorous corporate training programs improve business writing skills, inspire confidence and engender more effective written communications.



Claudia brings a broad expanse of knowledge to her training programs. Her expertise is based on having developed, organized, coordinated and prepared written materials and public relations programs for companies in public and private sectors. Company industries within which she has worked include but are not limited to engineering, high tech, food and food packaging, transportation and logistics, health care, finance, consumer, association, legal, and business-to-business. 



Her business writing seminars blend writing basics and direction within the jargons specific to each client’s industry. From correctional professionals working in New Mexico, Tennessee and Alaska prisons to CEOs in Atlanta boardrooms, she has conveyed the skills that declutter the written word and attract reader attention.

Interspersed, she still writes and edits extensively, using effective written communication techniques to prepare manuals, proposals, media kits/releases, articles, publications, speeches, video scripts, web site copy and newsletters. 



Claudia brings to her training real life experience coupled with tried and true public relations approaches and a drive to conciseness. As a result, professionals gain the skills and philosophy necessary to position their written materials for impact and success.


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