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Make Marketing Magic: Sue Otten. What does your “look” say about you?: Mark Fonseca.

A Marketing and Communications leader with passion for delivering”marketing magic,” that blend the art & science to bring a company’sportrait to life, specifically in the technology, agriculture & manufacturing industries.

As Director, Corporate Marketing and Brand Communications Worldwide with AGCO, an $8B farm equipment manufacturer, Sue was responsible for the corporate brand and led the global marketing efforts throughout 140countries. Sue was responsible for public relations, digital communicationsand social media, branding, employee communications, sustainability and marketing communications. Sue’s social media efforts have been recognized along with Coca-Cola and Delta Airlines as having a perfect engagement score and has also been recognized by IABC (International Association ofBusiness Communicators), NAMA (National Agri-Marketing Association), DECA Paths in Marketing, and TopView Social Media Series, and her Global Branding project has been recognized by IABC and has evolved into aPersonal Branding training she offers to executives in transition. She is also published in the PR News Media Guidebook as the featured chapter and hasearned her Accredited Business Communicator designation by IABC.

Sue is also a veteran of the computer industry with over 15 years at Apple,where she was responsible for demand generation, solutions seminars,marketing integration, co-marketing partnerships, channel programs, field communications, digital and small business market development.

Sue has also helped other companies with their sales and marketing strategy,as she founded Otten Associates, a consulting and program management firm. Services include sales and marketing strategy, market research, events,team building, demand generation, field marketing, communications, and channel programs. A division of the company, Otten Interactive, focused ondynamic website development and e-marketing initiatives. Her varied client list includes companies from the entertainment, healthcare, software,manufacturing, retail, Internet infrastructure, and technology sectors.

Sue, a graduate of University of Minnesota, has an MBA from Illinois Benedictine University and has taught marketing courses at the MBA level,using real world examples, both good and bad, to challenge her students. She and her husband Ron live with their two children near Atlanta. She is active in her church and her kids’ athletic activities, and is training for her third marathon

Mark B. Fonseca, President of Fonseca Clothiers is a subject matter expert in the area of Executive Image and Professional Attire to leading Executives and Entrepreneurs. He is a member of the Custom Tailors and Designers Association, wardrobe Consultant to CNN / Turner Broadcasting, and conducts Seminars for Vistage International, Fortune 500 companies and has worked with men’s clothing icon and author of “Dressing the Man” Alan Flusser.

As an on-air image consultant to CNN and Turner Broadcasting, Mark Fonseca has developed over a decade of best practices in non verbal communication, most importantly what you should not wear whether it makes you look too short, too heavy, or just outdated!

Mark provides straightforward, honest and objective information about specific suggestions for improvement based on your individual personality, profession and unique motivations, with recommendations on styles, fit, and colors that will enhance your presence and personal effectiveness. His exclusive “Dressing by the Numbers” system makes it “easy” to look your best whether your dress is Business, Business Casual or Casual attire.

 

Social Media: What is Too little or Too Much?

Diane Crompton loves all things social and helping people showcase their unique skills.  It made sense that Diane was an early adopter of social media and leveraged her knowledge of social media to help people build their personal brand.  Her multi-faceted career includes experience as an educator and as a nationwide recruiter where she recruited medical specialists nationally for several contingency and retained search firms.
In addition, she has worked for ten years as a Senior Career Consultant with an international human resources consulting group.  In this role she has coached hundreds of professionals from all organizational levels and industry backgrounds, including Fortune 500 firms locally and nationally.  Since 2004 Diane has applied her knowledge to consult with professionals on how to build their personal brand by using social media strategically.  In her consulting practice she partners with organizations to enhance their success through strategic use of social media.
Diane is the co-author of several books including “Seven Days to Online Networking,” (JIST 2008) and “Find a Job Through Social Networking” (JIST 2010).  She has had the opportunity to share her expertise at industry, corporate and academic events and has presented live and web based sessions on this topic to organizations throughout the country.  Diane has also served as a SME (Subject Matter Expert) and is a frequent contributor to media on this topic.

Diane holds a B.S. degree in Education from Springfield College in Massachusetts, combined with graduate studies in Instructional Design. She is a member of ACPI (Association of Career Professionals International), and CDI (Career Directors International).

Debbie Reetz   is co-owner and VP of Sales and Marketing for Media Solutions Partners and specializes in digital sales growth and training, social media, sales management, start-ups, turnarounds, revitalization, business development, marketing strategy, client development and retention, and brand management.
Her sales experience includes success as Director of National Accounts for AutoTrader.com, Classics division, and as Director of National Advertising for The Atlanta Journal- Constitution.
Her responsibilities included leading teams in selling advertising and marketing initiatives to auto manufacturers, and businesses such as those in insurance, financial, travel, consumer products, entertainment, movies, sports, and healthcare.
Debbie resides in Atlanta, Georgia and is an active member of the American Marketing Association, Atlanta Ad Club, the Society of Human Resource Management, and Executives in Sales and Marketing.

Ecovie: Bob Drew, EcoMech: Tim Uzur, and Inman Solar: Steve Chiarello

Bob Drew’s passion for nature and water began during his formative years in Wisconsin. He grew up an avid swimmer, canoeist, kayaker, skier and sailor in the water-abundant great lakes region. Along the way, he spent five-and-a-half years as an engineer in a paper mill in Southern California where water is quite scarce. Paper manufacturing uses copious amounts of water, and Drew led all efforts in running the water portion of the plant while optimizing paper production and quality. Through his conservation efforts, he was able to cut water usage in half while improving production and quality. As a result, the water savings amounted to a million gallons a day, which was enough to supply 12,500 residents. He has taken that passion and know-how to get similar results in Atlanta with its infinite water challenges.

ECOVIE (pronounced ECHO-VEE) Rainwater Collection Systems, founded in 2008, has become one of the leading firms that engineers, designs and installs systems in Atlanta and beyond. Projects range from home installations where smaller basins are needed, to larger scale such as college campuses and apartment buildings. Each system is engineered for the specific project to help maximize conservation efforts.
In addition to founding ECOVIE, Drew has optimized the creation process of paper products in Latin America and Europe, as well as managed large engineering projects. His eye for innovation and his project management orientation are great assets to the design and installation of rainwater systems.Drew holds a degree in chemical engineering from the University of Wisconsin, and an M.B.A. from UCLA. He is professionally accredited by the American Rainwater Catchment Systems Association. He was recently elected to the board of directors of ARCSA and also is the president of SERHSA (Southeast Rainwater Harvest Systems Association). He also serves on the advisory board of DeKalb Tech’s new Green Technologies Academy.

Robert “Tim” Uzar is the Chief Executive Officer of EcoMech, LLC, opened in 2009 in Newnan, Georgia. He is responsible for providing the vision and strategic direction of the company. Under Mr. Uzar’s leadership, EcoMech, LLC., has grown into a successful mechanical contracting company with 100% of its growth reinforced by referrals, and is one of the top company’s in Georgia that is committed to creating healthy environments which serve the needs of the “green minded” clientele.

EcoMech,LLC., specializes in geothermal system installations, spray foam insulation, solar, rainwater collection systems, radiant floor heating and even air quality. As one of Georgia’s leading Geothermal HVAC systems installers, EcoMech offers a team of mechanical industry professionals, skilled and focused in energy efficient systems, an integral part of its sustainable design excellence.

Uzar is a graduate of Southern Polytechnic State University in Marietta, Georgia with a Bachelor’s Degree in Construction Management, where he founded in 2001, both the Georgia Student Chapter of “MCAA” Mechanical Contractors Association of America and the Specialty Contractor’s Association. He continues EcoMech’s upward growth throughout the south east with expansions in Alabama and Florida. http://www.ecomech.net/

Steve is a founding partner of Inman solar, which is a full service photovoltaic solar system installer and integrator based in Atlanta.  Inman focuses on developing solar solutions that make economic sense and add marketing value for its customers.  Requiring a vast knowledge of solar technological advances, Inman Solar also offers detailed financial analyses for projects.
Inman Solar has been involved with some of the largest solar projects in the Southeast.  One of their latest projects is installing a 1 MW solar farm on the Chattanooga Metropolitan Airport.   In addition, they have also done many small residential systems and more intricate architectural projects.
Steve is a Board Member of the Georgia Solar Energy Association, GSEA.  He holds an MBA from Emory University with an undergrad degree in industrial engineering from North Carolina State University.